tag:blogger.com,1999:blog-66998070224155924582024-03-05T11:30:36.153-08:00Corporate GenomicsCorporate life is fairly complicated and multifaceted... have tried capturing various parts of my experiences and thoughts in this blog...Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.comBlogger49125tag:blogger.com,1999:blog-6699807022415592458.post-37158955270623257032011-07-14T22:12:00.000-07:002011-07-14T22:14:15.005-07:00Biography of a Book<p class="MsoNormal"><span class="Apple-style-span" style="font-family: 'Trebuchet MS'; font-size: 15px; ">You’ve always read a biography in a book and probably wondering how a book gets into a biography. Well the question becomes more interesting when you try and answer not just the how; but where, what and when…. That’s quite a few questions.</span></p> <p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Trebuchet MS"">Johannes Guttenberg would not have imagined, in 1440 that his innovation of publishing books through a printing press would be short lived for just 600 years. After all it took him 4000 years to replace his typeset imprints over the handwritten scripts on paper which first started sometime in the third millennium BC in Egypt.</span></p> <p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Trebuchet MS"">Well that’s history, lets look at some numbers. Recently Amazon announced that they booked USD 16 million in revenues by selling ebooks as opposed to its USD 3 billion dollars in physical books. ebook sales which accounted for about 1.5% of the totals book sales in 2009 grew up to 5% in 2010. If these numbers seem so small what is the hue and cry about this ebook phenomena? Well that’s because this ebook phenomena started just 5 years back and iPad happened 2 years back and now you see so many more tablets coming; the Galaxy, the Playbook, Dell Streak and the list goes on. The impact of tablets in last 2 years has been big enough to approach the tipping point to ensure that the larger majority start adopting the technology without feeling intimidated by it.</span></p> <p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Trebuchet MS"">While the way books are being presented changed, the way these books are written and represented in terms of experience has remained more or less the same. Until now. Early attempt has been to keep the experience of ebooks, as close to the real books as possible. This was good initially as they helped a lot of non techie people adopt this technology faster and see the other benefits faster. A regular tablet or eReader can hold over 3000 books and yet fit into your purse or you handbag. A larger section of the early adopters of this technology now argue that they need more interactivity and more features built into the conventional ebooks. Questions asked are: Can we watch a video in the cookery book which explains how an apple pie is baked or can we listen to the sweet music of bagpipe, played in the far Scottish islands? Well that’s now possible with the new generation ebooks. With the introduction of the ePub 3 standards these features are possible along with making ebooks available in all popular scripts other than the Roman script.</span></p> <p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Trebuchet MS"">This is good rather encouraging for people who always want to learn and relate more to data and information or books in those genre. Scientific, Technical, Medical, Educational and books for visually challenged will be good. However what remains to be seen, their effects on the way people perform basic functions. Will adoption of these tablets incur any behavioral changes in reading habits and the way people consume information? A journalist, till late 1990s, used to go through tons of books and papers to research a particular topic. His understanding of that specific subject was remarkable, immaculate and unchallenged. Online research today has diluted this depth up to a large extent.</span></p> <p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Trebuchet MS"">Well does that mean technology is not as good as we think it is?</span></p> <p class="MsoNormal"><i style="mso-bidi-font-style:normal"><span style="font-size:11.0pt;font-family:"Trebuchet MS"">Not really.</span></i></p> <p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Trebuchet MS"">The adoption of new technology also increases the efficiency of any act done. In that process the expectation to excel or perform better also goes up and with faster turn around time the limiting factor still remains the human mind. An average human mind cannot go faster than its performance limit and technology can never replace the function of a human mind. The way a packet of cigarettes or a bottle of alcohol comes with its statutory warnings, so should a new technology device.</span></p> <p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Trebuchet MS"">The advancement in ebook technology will take reading experience to a different level, it would probably limit a persons ability to imagine. An interesting novel creates a unique rendition in the minds of each reader. A person reading the Harry Potter series (before the movie was made) would imagine Harry, Arthur and Hermione in a specific avatar. With technology pushing you towards spoon-fed images, videos and audios under the interactive offerings will limit a person’s ability to imagine.</span></p> <p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Trebuchet MS"">Even as we close the chapter of the new path breaking standards, ePub3, with so many new features, work has already begun on the next level of this format, ePub4. ePub4, though not as path breaking as its predecessor, will further enhance the features substantially. ePub3 however remains the standard to watch for and the key consideration for so many publishers who have been fence sitters in the digital revolution.</span></p> <p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Trebuchet MS"">The ebook revolution is here to stay, but when will it completely displace the printed books is a question to be pondered upon. My take, it will last for another 20 years after which printed books would be a novelty for people to put in their living rooms.</span></p> <p class="MsoNormal"><span lang="IT" style="font-size:11.0pt;font-family:"Trebuchet MS"; mso-ansi-language:IT"><o:p> </o:p></span></p>Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-19484923339802123562011-02-24T19:26:00.000-08:002011-02-24T19:53:27.157-08:00The Nationalism effectA few weeks back, during he Egyptian political crisis, when Mubarak eventually stepped down after 2 weeks of hold off (apparently he did that to siphon off some 200 billion dollars out f Egypt). Air India chartered special flights to fly Indian stranded. some were tourists and some were people who were working there. The catch you have to pay twice the amount of money you would have usually paid, and there was a huge uproar on how can a national carrier do such a thing. How can they take advantage of people who are in trouble, distressed etc etc... <div><br /></div><div>No other international carrier, including Kingfisher, Jet Airways made this offer to charter this plane... </div><div><br /></div><div>Air India today is going through a lot of problems:</div><div>1) It has the highest employee to plane ratio</div><div>2) Being state controlled it is bound to political whims and fancies to suit the operations</div><div>3) It needs about 17500 crores to turnaround and the govt intends to give only 25% of that as a bailout package...</div><div>4) the employees are not talking eye to eye with the management and are constantly threatening to go on strike</div><div>5) It is the only aircraft that has to explain to passengers on how to use the toilets and yet the toilets are so filthy that a decent non Indian will not be able to use it even on a New York - Delhi Flight... speaks a lot about the Indian Hygiene standards... </div><div>6) It is in red for the past 5 years and will continue to do so..</div><div>7) It is one of the only national carriers in the world which now requires to get a sovereign guarantee to procure new aircrafts and yet the govt has to question why they have to buy now?</div><div><br /></div><div>With all these problems the carrier is still expected to do social service... why?</div><div><br /></div><div>1) For the people who would have flown into Egypt on a foreign carrier just because they offered a better price, or may be they are perceived to offer better service? </div><div>2) Why didn't those foreign carriers carry them back?</div><div>3) This chartered plane went empty to Cairo, who is expected to pay for those seats?</div><div>4) Why should govt take financial onus of the people whey they are there for financial gains or personal pleasure?</div><div> </div><div>Nationalism in India seems to be only when there is a moment of crisis and a one way route. The national carriers are supposed to bear the national pressure during the time of crisis... </div><div><br /></div><div>I feel Air India should now be hived off as a professional entity, most developed countries have it that way... </div>Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-26370842364411144402010-01-03T20:19:00.000-08:002010-01-03T20:21:11.268-08:00An Year of promiseAn optimist stays up until midnight to see the new year in.<br />A pessimist stays up to make sure the old year leaves.<br /><br />Whichever way you look, may the new year have a lot in store for you....<br /><br />One can expect a lot from this year...<br />The year that's starts with a Blue Moon and an Lunar Eclipse, tells you in advance this is an year of opportunities and challenges. Incidentally this is the longest annular eclipse in the 21st century.<br />This is the year of Commonwealth 2010 (New Delhi), when India grows beyond the glory of Asiad '82.<br />The year when telecom industry gets number portability and 3G.<br />On the Global front we look forward to the 2010 FIFA World Cup in South Africa. The Burj Dubai in Dubai, United Arab Emirates will be completed. It is already the tallest man-made structure ever built. The 2010 Winter Olympics will take place in Vancouver and Whistler, British Columbia, Canada.<br />Incidentally, 2010 is also a 1984 science fiction film released by MGM and directed by Peter Hyams. "2010: The Year We Make Contact" is a sequel to the 1968 film 2001: A Space Odyssey, and is based on Arthur C. Clarke's novel 2010: Odyssey Two, a literary sequel to the film.<br />One thing is common with these events is, they are "BIG"! and like the movie name suggests this is our year to make contact and make it even bigger in every field we are in.<br />God speed!!!!!Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-55777808368740917772009-12-08T03:23:00.000-08:002009-12-09T08:25:45.332-08:00The COP15 DilemmaCopenhagen has been in the news these days for all the right and wrong reasons.... but to summarize some of the points that bring out the <span class="blsp-spelling-corrected" id="SPELLING_ERROR_0">dilemma</span> are:<br /><br />1) For <span class="blsp-spelling-corrected" id="SPELLING_ERROR_1">starters</span> its going to host the summit to decide <span class="blsp-spelling-corrected" id="SPELLING_ERROR_2">what</span> are the next steps to save the earth from global warming.<br />2) <span class="blsp-spelling-corrected" id="SPELLING_ERROR_3">Question</span>: Is there a global warming, some critics ask? the earth is too large to be affected by our curtailing of fossil fuels and hence the carbon footprints. The ice is melting at the <span class="blsp-spelling-error" id="SPELLING_ERROR_4">Artic</span>, is it having the same effect at the other end... was this effect there in the last 1000 years... are the world <span class="blsp-spelling-corrected" id="SPELLING_ERROR_5">temperature</span> data being manipulated to show a face that some of the influential countries want to show the rest of the world.<br />3) Well the fossil fuels are going to last for only 5o more years, is this a bid for the Renewable energy companies to make a hoopla to shift to alternate sources, if yes is it the clean energy companies or is it the bio-fuel companies who will benefit the most? Should be the <span class="blsp-spelling-corrected" id="SPELLING_ERROR_6">bio fuel</span> one... cos the market are in already in place for the <span class="blsp-spelling-corrected" id="SPELLING_ERROR_7">bio fuel</span> to be used as an alternative... but the downside is:<br />3.1) <span class="blsp-spelling-corrected" id="SPELLING_ERROR_8">Bio fuel</span> need vast areas of <span class="blsp-spelling-corrected" id="SPELLING_ERROR_9">plantation's</span> to grow and rain forests are being cut to make way for these plantations on one end which effects the world <span class="blsp-spelling-corrected" id="SPELLING_ERROR_10">Eco</span> balance and will hurt earth in <span class="blsp-spelling-error" id="SPELLING_ERROR_11">a larger</span> way...<br />3.2) On the other end if the bio fuel occupies the existing arable land used for cultivation of <span class="blsp-spelling-corrected" id="SPELLING_ERROR_12">food grains</span> and vegetables, then it would create a shortage of world food and in turn effect many under-developed and <span class="blsp-spelling-corrected" id="SPELLING_ERROR_13">developing</span> countries as it will food grain prices up leading to wide spread <span class="blsp-spelling-corrected" id="SPELLING_ERROR_14">inflation</span> and the poorer countries will be the most affected.<br />4) One suggestion to reduce your <span class="blsp-spelling-corrected" id="SPELLING_ERROR_15">carbon</span> footprint is to "Turn Vegetarian" well the logic goes is if an "X" amount of arable land can feed 100 vegetarian it can only feed 30 non Vegetarians and also increase your carbon emissions in the process... Turning vegetarian will probably increase the woes to point number 3.2 and further fuel inflation...<br /><br />Above all this, human beings still manage to hold its sense of humor intact and the most hilarious situation comes straight from COP15... the Mayor has requested all COP15 members not to pay prostitutes for their services, probably to avoid further increase in diplomatic <span class="blsp-spelling-corrected" id="SPELLING_ERROR_16">temperatures</span>... But the sex workers moved a step ahead... they are offering free sex to the delegates who will show them both, their delegate passes and the card circulated by the mayor... Now this might put some of the delegates into a real dilemma...<br /><br />Which ever way the discussion is <span class="blsp-spelling-corrected" id="SPELLING_ERROR_17">going</span> it seems to be affecting the under <span class="blsp-spelling-corrected" id="SPELLING_ERROR_18">privileged</span> <span class="blsp-spelling-corrected" id="SPELLING_ERROR_19">countries</span>...Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-78115844088268372042009-07-08T21:10:00.000-07:002009-07-08T21:50:36.671-07:00Andy versus RogerThe Wimbledon final match on 5th July was simply stupendous in more ways than one... Andy was the better player and Federer the more deserving one... why?<br />While Andy's back hand and his placements worked in his favour, it was Federer's Aces and his persistence that gave him the trophy... Both played like true heroes, but there were a couple of situations in the match that made Federer he deserving one...<br />Andy started winning the first set easily... the second set was actually Andy's till the last defining moment in the tie breaker. Andy led the tie breaker 5 -2 and that was the defining moment of the match when Roger showed nothing is lost and cam back with all he had to win the set. the next set was equally difficult for Roger but the 4th set, Andy had a superb come back again winning it quite easily .... with all hopes now set on Andy to win the match, Roger just hung on there and played for each point thereafter and not worried about the final outcome.... At the end Roger, the calmer one, ended up taking the gold and creating history with 16 grand slam victories.<br />Corporates can take a lot from this game... A lot of times competitors, who are bigger and better, end up taking market share with pure might. they have the power to trounce you and wipe you out... the only thing that remains in your favour is your dream. Your dream to achieve that milestone that will take you beyond just monetary achievement, but the satisfaction that you stuck around and finished the course.Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-20067350176725765052009-05-12T21:32:00.000-07:002009-05-12T21:47:54.697-07:00Look Before you leapI overheard someone commenting about a new ad campaign that had hit the TV with the <span class="blsp-spelling-error" id="SPELLING_ERROR_0">IPL</span>. Barely anybody would have missed it. The <span class="blsp-spelling-error" id="SPELLING_ERROR_1">ZooZoo</span> Ad from <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Vodafone</span>. The person "bet her job"; that the ad was an animation and not a live shoot. The discussion went into an even more tangle when she was <span class="blsp-spelling-corrected" id="SPELLING_ERROR_3">challenged</span> and the only way to justify the <span class="blsp-spelling-corrected" id="SPELLING_ERROR_4">argument</span> was her years of experience and the fact that she was so closely associated with the brand... well the discussion didn't end over there... a little enquiry later it was clear that the ad was an actual shoot. But surprise surprise, the <span class="blsp-spelling-corrected" id="SPELLING_ERROR_5">impulse</span> bets and the overt <span class="blsp-spelling-corrected" id="SPELLING_ERROR_6">justifications</span> just disappeared into thin air...<br />I have always been wondering in some corporate set ups how can one bet based on his likes and <span class="blsp-spelling-error" id="SPELLING_ERROR_7">dislikes</span> and not have an <span class="blsp-spelling-corrected" id="SPELLING_ERROR_8">argument</span> on plain-simple facts. why should egos al<span class="blsp-spelling-corrected" id="SPELLING_ERROR_9">ways</span> play a large role on 'why I am more important than the rest of you'.<br />This stems from the insecurities that creep up in an corporate environment. The need to be recognised and far outshine your colleagues.<br />But the question even then remain is on why should you lie or put your credibility at stake, just to prove a point that doesnot benefit your work anyways?Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com1tag:blogger.com,1999:blog-6699807022415592458.post-54024815181737783652009-04-15T05:44:00.000-07:002009-04-16T08:30:31.848-07:00The Sin of LyingHere's an interesting story I heard sometime back...<br /><br />A minister told his congregation, "Next week I plan to preach about the sin of lying. To help you understand my sermon, I want you all to read Chapter 17. The following Sunday, as he prepared to deliver his sermon, the minister asked for a show of hands. He wanted to know how many had read Chapter 17. Every hand went up. The minister smiled and said, "There are only sixteen chapters. I will now proceed with my sermon on the sin of lying."<br /><br />In the corporate world, there are many such characters who they know stuff which they are not even aware of... but just to be on the right side of the boss they nod their heads that they know about the context, with their fingers crossed that the next question will not drill down into further details... part of this tendency to be a compulsive liar is the fear of not knowing, while other might; and the other part is the feeling of being superior, that sudden surge of minuscule adrenaline rush, when you know more than the others.<br /><br />I heard one person in my company, claim that the company spends 30% of the total advertising spends in India and when asked to support his claim with facts, he simply shrugged it off saying why should he share this information with anyone, in a ridiculing tone...<br /><br />The fact was that the company, tough being one of the largest conglomerates, spent about 2% of the Advertising spend and probably 3% of the marketing spends. But however far you are away from the truth, the tendency to lie not only takes away your respect, but also your ability to respect others, your tendency to be open to accept ideas that will help you grow as a good manager and as an even better person...Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-31949367378132276292009-03-23T07:39:00.000-07:002009-03-23T07:59:03.918-07:00Tablet PC- Difficulty in crossing the ChasmJust last week I came across a person who happened to be carrying a Tablet PC... It brought back memories from 2003, when I was with Digit magazine, that the hype of a Tablet PC had just started. every media covered the product as if there was no end to it and the product was probably the best thing that happened to computing after Apple gave the world the MAC or IBM, the PC... and then suddenly it was totally out of the picture with the product not being seen at all or practically no manufacturer today producing it... some blamed it on the high cost, some blamed it on applications not being up to the mark...<br /><br />The case however reminded me of the book "<a href="http://www.parkerhill.com/Summary%20of%20Crossing%20the%20Chasm.pdf">Crossing the chasm</a>" by Geoffrey Moore, who beautifully put across how technology products need to be marketed in a different way to ensure that the product goes beyond the early adopters and gets accepted in the early majority...<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzUWKobI9nEUSrLnIM9ISmTDzUA3WU9LeX3hzjHnYnS1uYIPWT0ij0RG0riCBs5Qj5TdYXb2HnYyvGrvqPZZ96gg3u6PEeAr-fcs-FjBqYnHn94wYAFQBZDjwbglRlI1cIK3KKdF_1-NI/s1600-h/Crossingthechasm.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 223px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzUWKobI9nEUSrLnIM9ISmTDzUA3WU9LeX3hzjHnYnS1uYIPWT0ij0RG0riCBs5Qj5TdYXb2HnYyvGrvqPZZ96gg3u6PEeAr-fcs-FjBqYnHn94wYAFQBZDjwbglRlI1cIK3KKdF_1-NI/s400/Crossingthechasm.jpg" alt="" id="BLOGGER_PHOTO_ID_5316397634300212146" border="0" /></a>Like most technology adoption life cycle, the early adopters do lap up a product that has been just introduced in the market. but unlike the others, there is a large gap between the EA and the EM that needs to be fathomed with great effort. the early indication shown by the EA only indicates that the product has a potential, but the true test lies in the ease in which the product cane be easily accepted by the EM and hence make it a success... the problem would probably lie at Microsoft's end to not promote the product enough to find its acceptance with the Majority...Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-37469020119940150302009-03-23T06:45:00.000-07:002009-03-23T08:02:02.172-07:00Batman - Dark Night - the sure way to fire<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_9ZacasDdu-NEUDeIZUO-tckITIwxA3N-VonENf5NRdraQ81rcHmu_n-sBMGAAAUWv-_mjCbJpcMtrWiez4qbw8KJAbTtFMrW8W7D67NanBQHr8ReIW6Ug-cAdMdIv2EH59_MWbLyvkI/s1600-h/Joker460.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 200px; height: 120px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_9ZacasDdu-NEUDeIZUO-tckITIwxA3N-VonENf5NRdraQ81rcHmu_n-sBMGAAAUWv-_mjCbJpcMtrWiez4qbw8KJAbTtFMrW8W7D67NanBQHr8ReIW6Ug-cAdMdIv2EH59_MWbLyvkI/s200/Joker460.jpg" alt="" id="BLOGGER_PHOTO_ID_5316398535613081874" border="0" /></a><br />I was watching Batman - Dark Night.... The opening scene is interesting where Joker takes his bunch of goons to rob the mob bank and in a well co-ordinated effort, every time the previous person completes his task, the next person in his link has to eliminate him and then start his work... at the end only Joker survives... I recently saw a similar strategy where a company wants to consolidate its operations and reduce their number of regions by half while also reducing the number of people by half too... it first starts with the inital regions to fire a few and relocate a few guys, while the person identified for the new region eliminates people from the consolidated region and fires a few more after consolidation... finally the HO fires whatever remaining target needs to be acheived, in a true Joker style execution...<br /><br />Hats off to a picture perfect execution...Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com1tag:blogger.com,1999:blog-6699807022415592458.post-35127788369140929512009-03-16T07:40:00.000-07:002009-03-16T07:45:30.751-07:00Unethical advertising methods...<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/VppKLkzYLFs&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/VppKLkzYLFs&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />Here is an advertising campaign from an casino firm - Indiana Casino that featured an Obama sound-alike voice over to promote their services... the ad was taken off air on the insistence of white house officials....Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-2970136414306837582009-03-16T06:47:00.001-07:002009-03-16T06:50:05.004-07:00Recycling to make larger profits<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI2TLMGKjk8AsvfBsVujQyZd1W6yqDvAfcDZiA5LNK5qrhoeAzRw6uOlXGs6l7tZlbkDFdbb4TZKj6vDbS4xWbdfY-azFp8zyLlW9hgWxJMTQ0bKQGj1zr9U0mFHm7Sc4k-q4F-puSRIU/s1600-h/Modulab+Bag.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 227px; height: 197px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI2TLMGKjk8AsvfBsVujQyZd1W6yqDvAfcDZiA5LNK5qrhoeAzRw6uOlXGs6l7tZlbkDFdbb4TZKj6vDbS4xWbdfY-azFp8zyLlW9hgWxJMTQ0bKQGj1zr9U0mFHm7Sc4k-q4F-puSRIU/s320/Modulab+Bag.jpg" alt="" id="BLOGGER_PHOTO_ID_5313782184266561874" border="0" /></a>Chilean, Modulab Studio uses PVC from old advertising banners to design and create unique messenger bags from entirely recycled materials. Based loosely on the same core concept as Freitag's bags (which make use of dump truck vinyl tarps), the Modulab's are unique, recuperating a great deal of the plastic used in outdoor advertising in their manufacture.<br />Designer Pamela Castro, responsible for the firm, says "at Chile it's kind of complicated to work with recycling, as consumers reduce value to the design work and think that a product built with re-utilized materials should have minimum prices", that's why these kind of work in judgmental places is so valuable. <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilEuG6ttdgrIy5fi7A3h5lchKc4hixQSP1rR6nJ__xn5-sbbkZGkeXM0Ruvf5DbcltonXMBlDX5MqCUF6ZgavGWLsxNdjW41IQSMDswB-gqNi2dd0fzL3zUs997_9IyFtHkJtyoJ3RNmY/s1600-h/winxp_modulab.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 140px; height: 205px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilEuG6ttdgrIy5fi7A3h5lchKc4hixQSP1rR6nJ__xn5-sbbkZGkeXM0Ruvf5DbcltonXMBlDX5MqCUF6ZgavGWLsxNdjW41IQSMDswB-gqNi2dd0fzL3zUs997_9IyFtHkJtyoJ3RNmY/s320/winxp_modulab.jpg" alt="" id="BLOGGER_PHOTO_ID_5313782176796484178" border="0" /></a>The studio also works with accessories from hardware elements, such as nuts and washers.<br /><br />As for Freitag bags as mentioned above...<br /><br />Swissies Markus, Daniel Freitag designed these in '93. Trucks in Europe don't have solid walls. Instead they stretch tarps across the openings. These bags are made from those tarps after they are no longer useful. Also made with recycled bike tubes (for the piping) and recycled seatbelts. Every bag is unique. Very durable, easily repairable. Waterproof. Some are expandable. You can even build your own bag online! You choose what your bag will look like by placing a pattern over a unique tarp (virtually). Their facility in Tunisia employs <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgONUr0aB3T_Bi8pQ8DA1zeqI7qn3OkrP7A0HEdjYKDcg6dNJVToZgLUB1UUPzecfj6LpLbOewN-RllQKQAPCwz_18TXTr772W5_qIP3OGiV0ZgwWoeByMR9uEqjBMzmqpeA0fgKkK9n6A/s1600-h/bagfreitag.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 250px; height: 186px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgONUr0aB3T_Bi8pQ8DA1zeqI7qn3OkrP7A0HEdjYKDcg6dNJVToZgLUB1UUPzecfj6LpLbOewN-RllQKQAPCwz_18TXTr772W5_qIP3OGiV0ZgwWoeByMR9uEqjBMzmqpeA0fgKkK9n6A/s320/bagfreitag.jpg" alt="" id="BLOGGER_PHOTO_ID_5313782193314398850" border="0" /></a>handicapped people.Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-34154396309551132892009-03-14T19:53:00.001-07:002009-03-15T23:14:32.945-07:00The Genius is temporary and circumstantialA month back I had written about an article about how Genius is within you and at an opportune time, the genius comes out and startles everybody with its brilliance.... To add to that thought process, I further think that that phase is also temporary and circumstantial... and for you to bring in the genius in you a large factor is the environment in which you thrive... Your colleagues, subordinates, your bosses and most importantly environment and infrastructure that supports you the play a large role in <span class="blsp-spelling-corrected" id="SPELLING_ERROR_0">bringing</span> a genius in you....<br />Some clear examples of this theory I would say are doyens of <span class="blsp-spelling-corrected" id="SPELLING_ERROR_1">yesteryear's</span> who are now struggling to make their presence felt... What <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Samir</span> Nair was for Star is not as effective for Imagine, Peter <span class="blsp-spelling-error" id="SPELLING_ERROR_3">Mukherjee</span> is a similar case in <span class="blsp-spelling-error" id="SPELLING_ERROR_4">INX</span>, <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Jagdeep</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_6">kapoor's</span> brilliance in <span class="blsp-spelling-error" id="SPELLING_ERROR_7">Parle</span> <span class="blsp-spelling-corrected" id="SPELLING_ERROR_8">does not</span> seem to have been reflected after that yet being called a brand <span class="blsp-spelling-corrected" id="SPELLING_ERROR_9">guru</span>... I would also say that brilliance in performance should not be confused with brilliance in innovation... a genius thinks innovatively and out of the box, resultly disproportionate growth... there are people who are brilliant never-the-less, and have been consistent in their performance to deliver goods of what they are expected of...Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-44138967719815519792009-03-08T04:22:00.001-07:002009-03-08T04:49:49.976-07:00Absolute and relative standardsA regular debate that I have had with a few people in the recent past is... one must be honest always and should refrain from any acts that will encourage people to grow more evil. Because if you let evil grow once, it will always grow into a much bigger demon, if not curtailed early.<br /><br />Two situations:<br />1) You are caught by a cop for jumping the signal (intentionally or unintentionally).... the cop demands a bribe instead of paying the fine. You accept to pay the fine but not the bribe. He confiscates the license tells you to come to his the police station the next day and collect the license along with the receipt. (He has not carried his receipt book)... well he too is at fault for not being fully equipped while on duty... but you have to actually go the the PS twice before he hands back the license and the receipt for the money you paid...<br /><br />2) You have pitched for a contract in a company tender. You have the option of either doing your best, with your best quote or actually trying to find out how you stand vis-a-vis other quotes and ensure you get the contract... you choose the former option, now you are waiting for the results...<br /><br />In both the case the arguments are that we should be truthful at all points stands, and most people in normal circumstances would agree that they would stick to the honest option...<br /><br />Now take the same situation in which you have to rush a person to the hospital in your car and you have break the signal, will the above logic hold true... or if your winning the contract would decide the fate of the company and the 100 employees who are about to loose their jobs if we don't get the contract...<br /><br />I know who friend who believes firmly in the same... incidentally he is also the person who claims his entire phone bill from the company, while the company policy clearly states that personal calls need to be removed from the bill before claiming the bill. His logic is that I was promised to be paid the entire bill... but later when the company realized that a lot more people are claiming bills over and above what they should have, they set limits to which a person could claim, based on his seniority.<br /><br />I believe that there are no absolute standards that can be set. While some people believe that to be true, like the entire universe, everything is relative and one needs to take a decision from the point of vies of where he stands...<br /><br />In the process each person will have to base his decision on the threshold that he sets for himself...Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com1tag:blogger.com,1999:blog-6699807022415592458.post-7608200056946943822009-03-08T03:58:00.000-07:002009-03-08T04:21:30.981-07:00Media versus environmentI had a recent debate with a friend (a very dear friend I must say) on how Television is going beyond its current moral responsibilities and corrupting our young generation's mind.... My friend vehemently believed that television should be curtailed for children and should be stopped from viewing it. He believed that children are at a stage when they accept ideas, whether good or bad, more easily than grown ups... I totally agreed with him on that...<br />But my perspective to the issue was totally different...<br />1) I believed, television created content that always reflected what their viewers need. Anything that falls short of expectations, is a business failure...<br />2) Also the content is a function of society belief, where the broadcaster creates content that is pushing the acceptance level of content in terms of vulgarity and nudity to the maximum permissible limit than what exists in the average household, the censor board too do their own due diligence.<br />3) I believe that today there are a lot more mediums that can influence anybody, even children.. So how can we single out one medium and say that it is responsible for the corruption... even if we manage to muffle one medium's voice other mediums will spurt out to meet the demand...<br />4) Today Friends, peers and family are the most influential part of your lifestyle and behavior. what is accepted in the society is more a reflection of what is happening in front of you, rather than what is happening on silver screen or any other medium... If certain bad words are permitted in one friend circle, it is not permitted in another...<br /><br />I would rest my case in you taking anus of your child and ensure you inculcate right cultural and behavioral standards... let the child understand these finer points of life and take his own decision to create his own standards... he will have the power to choose his friends who he can handle through his life, his education, his deeds and mis-deeds... and if we have done that we have given our child teh best education...Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-46868188953303695052009-03-07T07:26:00.000-08:002009-03-08T03:57:59.758-07:00The Art of Managing IncompetenciesLet me tell you a story of a company I once knew...<br /><br />The company had a business head who was very ambitious and was able to influence his team that managed to get get results he desired. On one of the new projects that he planned, he had an ambitious target of 100 and for that he hired a sales head who he thought fits the bill... but unlike most sales guys this person was a very pessimistic sales guy and did not believe in the figure, but yet he decided to move ahead because he did not have a strong enough reason to to know how not to achieve it... So they both put up a huge system to achieve that huge target of 100. But eventually before the project got launched, the Business head resigned and a new business head came in...<br /><br />The new business head was a very aggressive sales person and took it upon himself to achieve the challenge of achieving the high targets... he made every effort and pushed the sales head to make it happen... the Sale head who did not believe in the figure on the other hand did not believe in the figure anyways... and had to go through a tough time to the extent that he was almost about to quit... when his stars smiled one day and the new Business head also quit.... he got a new lease of life...<br /><br />The next business head was a conservative... he believed he would achieve lower targets and then the sales head already believed in the same, and yes what happened next was very expected... Since the new targets were much lower, they had to make the system much leaner, All existing people who were hired had to be reduced by half as the target too was reduced by half... A lot of people lost their job and who had the last laugh was the pessimist sales head... But the people who last their jobs were not the non performers but the people who were in good books of the sales head.<br /><br />That year the company did not achieve its target again and so it happened the next year too. The Sales head was finally asked to quit because of non performance. It took the company an entire 4 years to realize who was the non performer. <br /><br />The following year a new Sales head and a new business head joined the company, and they decided to take the stiff target of 100... and for that you know what they needed a much larger system and lots of people...Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-36646121391078154502009-03-07T07:02:00.000-08:002009-03-07T07:25:54.731-08:00Steps to make additional money in a corporate environment - Lesson No 1If you are a part of senior management in your company, always fix meeting outside your company premises, involve an unsuspecting subordinate who has a car and ask him to join the meeting... then ask him to take his car as you have to give your car out for servicing or take care of your wife. You very well know he can not make any claims for the taxi or fuel as he is not eligible for it... Please make sure you do not pay for any expenses and ensure the subordinate takes care of all expenses. Once the meeting is done come back to office and claim the money as if you have done the whole meeting all alone... do not give any credit to the subordinate...<br /><br />This is standard operating procedure. please do not involve your conscience at any point of time in these steps. It will be detrimental for your own savings...Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-14494121488215453222009-03-06T06:08:00.000-08:002009-03-06T06:27:36.595-08:00Layoffs<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji2JeBZFFFpD0S0bG4QdboFRC-FwHTObiP3NVon-VJnZEyq05YPHsVjnptXCd4rI2nWxwzR1mM41obnSTlL1tBwWghg9LfvwbochEzBwvet7DfOOPq8IKTws368qUGTdy1cOWodgyJ-sM/s1600-h/feature_consult1.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 306px; height: 306px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji2JeBZFFFpD0S0bG4QdboFRC-FwHTObiP3NVon-VJnZEyq05YPHsVjnptXCd4rI2nWxwzR1mM41obnSTlL1tBwWghg9LfvwbochEzBwvet7DfOOPq8IKTws368qUGTdy1cOWodgyJ-sM/s320/feature_consult1.jpg" alt="" id="BLOGGER_PHOTO_ID_5310080941462389058" border="0" /></a>Today I learnt that tomorrow there are going to be layoffs... the regions are going to be reduced to 6 regions and proportionately teams are going to be resized to much smaller teams... this is third company that i have been will go through the bloodbath... About a year back the company had some people promising them great future, bright salaries and a good job roles... while the latter 2 points are debatable... the first point is what the company would move away from...<br />There were rumors that there would be no layoffs... some realignment though, but no layoffs... but tomorrow all those would change... probably the company needs to realign its ambitious targets set a year back to a more realistic one now... but that would also mean more realistic costs and therefore more layoffs...<br />One thing I have realized, when the heads roll it is always from the bottom... but one more thing that comes out is layoffs don't happen on the basis of performance, rather it happens on the basis of LIFO and perception....<br />The sales head would have probably thought of getting more marketing dollars over more more FOS to increase sales... The HR head would have now revised his recruitment target to a comfortable one and think more in lines of his personal goals than the corporate ones.<br />But unfortunately the people who loose there jobs don't have those choices to reduce their EMIs or push back the child that was just born or break the marriage that has just happened... they would probably push back the dream they once had while joining the company of having a secure future or a dream home or a spouse....Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-62277675734902106242009-03-05T07:13:00.000-08:002009-03-05T07:31:10.359-08:00Corporate environment keeps you youngRecently a lady joined my team. Being from a similar industry I had to do some first hand research about her credentials... I was happy with what I heard... with about 12-13 years of experience she was a very objective, level-headed and result oriented person... <br />The first few weeks were good... I was looking forward to the interaction and it turned out well, until some of her subordinates started feeling insecure about us developing a healthy rapo... my rapo with her predecessor was not so great... I could clearly feel a sense of insecurity within him...<br />The next two weeks, I started seeing a complete turnaround in the way we interacted... I could sense something amiss... the Hi's started disappearing... and the uncalled aggression started emerging, the one that is so important to protect your domain....<br />Some times I wonder is corporate life good... I think it very much is... here is a person who sounds so mature in her approach in her previous agency, now turns the other way, based on a subordinate's view who have just started experiencing the true nature of corporate life... in a way corporate life is good, it keeps you young,... in other words, it does not allow you to grow...Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-62219893924532215692009-03-04T16:45:00.000-08:002009-03-04T22:14:18.640-08:00The corporate chess game<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjptnCQ9baFuyG5U2Wq9mGxSx-oPNMXZfhoEc4Sp2gIrcOb_2bOzPhcUVggHrAgToTeKevnadiGMxhJM1omZRHuwHFMQ_Wi2VM2p_c8hTfrrzXzwt6LpU_K2BIantYU-f0822ITd9zySKg/s1600-h/chess.jpg"><img id="BLOGGER_PHOTO_ID_5309503322372124418" style="FLOAT: left; MARGIN: 0pt 10px 10px 0pt; WIDTH: 175px; CURSOR: pointer; HEIGHT: 152px" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjptnCQ9baFuyG5U2Wq9mGxSx-oPNMXZfhoEc4Sp2gIrcOb_2bOzPhcUVggHrAgToTeKevnadiGMxhJM1omZRHuwHFMQ_Wi2VM2p_c8hTfrrzXzwt6LpU_K2BIantYU-f0822ITd9zySKg/s200/chess.jpg" border="0" /></a>I have often equated corporate environment to chess... the reason is simple... like in chess a corporate always has a mix of Rook, Bishop, Knight, and various Pawns... but yes there are very few or only one King or Queen... Imagine the situation if the company has many kings, Many queens, and a mix of Rook, Bishop, Knight, and various Pawns.... I think I have identified one such company that matches to this scenario...<br />Well... this company has an emperor and a <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Shahensha</span> and quite a few Kings, and queens... and since there is now place for an emperor and <span class="blsp-spelling-error" id="SPELLING_ERROR_1">shahensha</span> on the chess board, they actually stay out and ,ale things happen... the power points (the kings and the queens) in the company strive for more goody points from the emperor and the <span class="blsp-spelling-error" id="SPELLING_ERROR_2">shahensha</span> and in the process distribute powers to <span class="blsp-spelling-corrected" id="SPELLING_ERROR_3">various</span> Rook, Bishop and Knights apart from there existing powers... the result, they start acting like the queen <span class="blsp-spelling-error" id="SPELLING_ERROR_5">and can</span> actually move all over the <span class="blsp-spelling-error" id="SPELLING_ERROR_6">place claiming</span> they know the king and in the process the emperor....<br />The Kings process also has a few drawbacks... it unknowingly demotes some of the Rook, Bishop, Knight into a pawn position, particularly the ones who have just joined the game... this discourages them and actually creates a lot of instability in the system, causing distrust and lack of synergies within the corporate machinery...<br />While the emperor <span class="blsp-spelling-error" id="SPELLING_ERROR_7">still</span> feels the machinery is working fine, the bottom line is the company could have worked in a much better way, if the roles had been crisply defined and accountability be firmly demarcated...Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-9900642579395947232009-03-04T06:33:00.000-08:002009-03-04T08:53:32.193-08:00Hey guys I met Hem and Haw<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkqvnPC2zHivQIS1GbVI7TUl_rvtys9Whupgs9ApU-AhVkYrL0SGRu-XaZ1iYy9K_D6otgOMlJXkA0uI6mCxZS5HwSAK0JzDeY0WdLimj2v8FAYwjIogHqyhtWWLFGgCNqNsiB_E_-6U8/s1600-h/hem+and+haw.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 200px; height: 116px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkqvnPC2zHivQIS1GbVI7TUl_rvtys9Whupgs9ApU-AhVkYrL0SGRu-XaZ1iYy9K_D6otgOMlJXkA0uI6mCxZS5HwSAK0JzDeY0WdLimj2v8FAYwjIogHqyhtWWLFGgCNqNsiB_E_-6U8/s200/hem+and+haw.jpg" alt="" id="BLOGGER_PHOTO_ID_5309345507848667810" border="0" /></a>Remember the book "Who moved my cheese" and the two characters "Hem" and "Haw".... I think I know them... I see them in office everyday. Everyday Haw comes to office and always feels good for he is controlling so much of marcom budgets (he actually enters the purchase requisitions into the system) and then there is Hem who believes that he controls the entire coverage that happens for the company (He coordinates for news stories and gives it to the PR agency)... Every day they come along and tell people stories about how they moved one file from point A and point B and how they did not let it happen, once in a while... The Irony of them been there is, they have to work together, but they don't trust each other... T are They are worried that the other person will take their cheese away... so every day they come together each morning , they follow each other in each others meeting and at the end of the day they meet their boss to tell tall stories on how they protected their cheese and made attempts to grow it....<br /><br />I think every company has their own hems and haws and these are the characters who actually are not needed but have to be a part of the furniture of that company... they survive on other person's glory and yet feel important to have done that.... what they don't realize is that they are eating into their cheese everyday without realizing it and one day when the cheese gets stale or over, they will start blaming other people on how the cheese got depleted, because of others mistakes....<br /><br />long live the king!!!!Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-24799914876227820192009-03-03T07:46:00.000-08:002009-03-03T07:53:59.226-08:00Pennywise Pound FoolishIt sometimes amazes you how a corporate team works and are they trying to please people internally or do their job... I recently came across an incident where a media campaign had to burst in print along with some support on radio... the budget was limited... the choice was either to choose highly effective but costly medium hence lowering you number of inserts in print as well as radio or to put in lesser effective mediums and get more inserts thereby proving to management that you have bargained for a better deal... as expected the team chose the later option... and as expected the result of the campaign was horrible, did not increase the sales by a single point... later in the day I heard the team crib about how well the plan was made but the market is so bad that there is no demand for this product....<br /><br />Sad I must say.....Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-42372091728995483922009-03-03T05:34:00.000-08:002009-03-14T19:52:02.055-07:00It pays to be a woman in the corporate worldWas reading an article on how women need to be treated equal as men... about women not been treated well and exploited in an corporate environment and what amounts to sexual harassment and what does not.... I looked into my past 15 years and some other 15 other friends equally large experience to see how were women exploited...<br />I had an opposing view to the debate that is currently going on....<br />I would say keeping war of the sexes aside, what counts is how street smart and opportunistic the person is... men have been traditionally in the forefront earlier, but women are not far behind in this game... certain business such as media, PR, advertising have been know to favour having women sales and servicing people... the reason is simple, men find it difficult to say NO to women then men... having been in media for about 9 years, have seen these cases quite often... women executives have been more effective than men...<br /><br />On the corporate side too I see a massive difference in the way women who have the above traits have fared much better than their male counterparts... But yes this is true till the extent that the boss is a male....<br /><br />I rest the case with this...Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-9102441749469183362009-02-27T22:20:00.000-08:002009-02-27T22:21:43.390-08:00Today’s technology‘When I started out in advertising, art direction was awash with rules. Nowadays it seems anything goes. This freedom (to which we all owe Apple Macintosh a big hug) has brought fantastic results.’<br />– Dave Dye, Leagas Delaney<br /><br />‘ I believe the electronic information revolution is truly the magic of our times. We are forever indebted to the Mac. But even the most powerful computer will never be a substitute for human insight.’<br />– Micheal Shaffron, Saatchi & SaatchiCorporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-28998905952808596752009-02-27T22:05:00.000-08:002009-02-27T22:17:30.747-08:00Copy<p>‘If you want to be a well-paid copywriter, please your client. If you want to be an award-winning copywriter, please yourself. If you want to be a great copywriter, please your reader.’</p><p>- Steve Hayden, Ogilvy‘There is no such thing as long copy. </p><p>There is only too-long copy. And that can be two words if they are not the right two words.’</p><p>– Jim Durfee, Messner, Vetere, EuroRSCG</p>Corporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0tag:blogger.com,1999:blog-6699807022415592458.post-24046727258887609172009-02-27T21:59:00.000-08:002009-02-27T22:04:05.614-08:00Art DirectionNever let it get in the way of an idea.<br /><br />‘Visual language is more important than the word.<br />Visual language is universal,<br />communicating across cultural and language barriers.’<br />– Warren Eakins, Leagas Delaney<br /><br />‘I often produce about a hundred layouts over a few days.<br />When I arrive at one that feels right,<br />I scrutinize the layout over and over again,<br />then I improve it.’<br />– Alexandra Taylor, Saatchi & SaatchiCorporate Genomicshttp://www.blogger.com/profile/03304879614897999823noreply@blogger.com0