‘When I started out in advertising, art direction was awash with rules. Nowadays it seems anything goes. This freedom (to which we all owe Apple Macintosh a big hug) has brought fantastic results.’
– Dave Dye, Leagas Delaney
‘ I believe the electronic information revolution is truly the magic of our times. We are forever indebted to the Mac. But even the most powerful computer will never be a substitute for human insight.’
– Micheal Shaffron, Saatchi & Saatchi
Showing posts with label Saatchi. Show all posts
Showing posts with label Saatchi. Show all posts
Friday, February 27, 2009
Art Direction
Never let it get in the way of an idea.
‘Visual language is more important than the word.
Visual language is universal,
communicating across cultural and language barriers.’
– Warren Eakins, Leagas Delaney
‘I often produce about a hundred layouts over a few days.
When I arrive at one that feels right,
I scrutinize the layout over and over again,
then I improve it.’
– Alexandra Taylor, Saatchi & Saatchi
‘Visual language is more important than the word.
Visual language is universal,
communicating across cultural and language barriers.’
– Warren Eakins, Leagas Delaney
‘I often produce about a hundred layouts over a few days.
When I arrive at one that feels right,
I scrutinize the layout over and over again,
then I improve it.’
– Alexandra Taylor, Saatchi & Saatchi
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