‘When I started out in advertising, art direction was awash with rules. Nowadays it seems anything goes. This freedom (to which we all owe Apple Macintosh a big hug) has brought fantastic results.’
– Dave Dye, Leagas Delaney
‘ I believe the electronic information revolution is truly the magic of our times. We are forever indebted to the Mac. But even the most powerful computer will never be a substitute for human insight.’
– Micheal Shaffron, Saatchi & Saatchi
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