It sometimes amazes you how a corporate team works and are they trying to please people internally or do their job... I recently came across an incident where a media campaign had to burst in print along with some support on radio... the budget was limited... the choice was either to choose highly effective but costly medium hence lowering you number of inserts in print as well as radio or to put in lesser effective mediums and get more inserts thereby proving to management that you have bargained for a better deal... as expected the team chose the later option... and as expected the result of the campaign was horrible, did not increase the sales by a single point... later in the day I heard the team crib about how well the plan was made but the market is so bad that there is no demand for this product....
Sad I must say.....
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