‘If you want to be a well-paid copywriter, please your client. If you want to be an award-winning copywriter, please yourself. If you want to be a great copywriter, please your reader.’
- Steve Hayden, Ogilvy‘There is no such thing as long copy.
There is only too-long copy. And that can be two words if they are not the right two words.’
– Jim Durfee, Messner, Vetere, EuroRSCG