Corporate life is fairly complicated and multifaceted... have tried capturing various parts of my experiences and thoughts in this blog...
Friday, February 27, 2009
Keep a twist in the headline or in the visual.
'If the idea in the ad is being carried by the headline, it means the headline will contain a twist, a shock factor. Therefore the accompanying visual must play a subservient or straight role. And vice versa.’– Jim Aitchison, The Ball Partnership
Genomics is the study of the genomes of organisms. The field includes intensive efforts to determine the entire DNA sequence of organisms and fine-scale genetic mapping efforts...
Corporate is a very complex organism and here is my attempt to bring out genetic facts about everything that makes a corporate environment, from corporate culture to media and from advertising/marketing to Automobiles...
No comments:
Post a Comment