Friday, February 27, 2009

Look for an idea.

‘People are hard to shock with execution. You tend to remember execution for a short while. You tend to remember ideas for a long time.’
– Gary Goldsmith, Lowe

‘I think in the best execution routes there is an idea. In a lot of it there isn’t, and unless the image is truly outstanding, it isn’t as memorable.’
– David Abbott, Abbott Mead & Vickers.

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