‘Anyone who thinks you need a rational benefit is ignoring 90% of the human brain, which is irrational. There is no rational benefit to Coke and Pepsi.’
– Neil French, WPP
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About Me
- Corporate Genomics
- Genomics is the study of the genomes of organisms. The field includes intensive efforts to determine the entire DNA sequence of organisms and fine-scale genetic mapping efforts... Corporate is a very complex organism and here is my attempt to bring out genetic facts about everything that makes a corporate environment, from corporate culture to media and from advertising/marketing to Automobiles...
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